Client-first approach
We speak to your client professionally, clearly and without pressure. The purpose is to identify protection gaps and give suitable advice.
Professional Connections
Help your business owner clients protect what they have built.
We work alongside accountants, mortgage brokers, commercial finance brokers, commercial insurance brokers, solicitors and financial planners to identify business protection risks that can otherwise fall between the cracks.
One important area is often missed.
Most professional advisers are brilliant at helping clients grow wealth, reduce tax, arrange finance, manage legal matters or protect physical assets.
Risks such as the loss of a key person, the death of a shareholder, business loan liabilities, or the long-term illness of a director can have serious consequences for a business and its owners.
That can create immediate problems for trading, debt repayment, ownership, family security, shareholder control, staff confidence and long-term business continuity.
A single unexpected event can threaten years of hard work.
The risks we help identify
Our role is to help your client understand the practical risks and consider suitable protection advice where appropriate.
Key Person Protection
Shareholder Protection
Business Loan Protection
Executive Income Protection
Relevant Life Cover
Partnership Protection
Why professional advisers refer to Alliance
This is not about being pushy. It is about helping business owners consider risks that could have serious consequences for the people and businesses they care about.
Specialist focus
Business protection is what we do. We understand the common risks facing directors, shareholders, partners and business owners.
Clear communication
You are kept informed from introduction to outcome, so you know your client has been looked after properly.
Professional standards
Advice, documentation, administration and compliance are handled by us as an authorised and regulated firm.
Relationship protection
We respect the trust you have built. Our role is to add specialist support, not interfere with your core adviser relationship.
Practical outcomes
The client leaves the process with greater clarity about how to protect the business, family, shareholders, employees and income.
How the introduction works
The process is simple, professional and designed to protect the client relationship.
You identify a possible need
A business owner may have borrowing, shareholders, key staff, personal guarantees, partnership arrangements or no protection plan in place.
You introduce the client
You can make a simple email introduction or ask us to contact them directly once permission has been given.
We carry out the review
We discuss the business, ownership structure, debts, key people, current cover and the impact of death, serious illness or absence from work.
We provide the advice
Where a need exists, we explain the options clearly and recommend suitable business protection arrangements.
We keep you informed
You receive appropriate updates, while the client receives specialist support from enquiry through to implementation.
Who this is for
We work with professionals who already advise or support business owners.
That includes accountants, mortgage brokers, commercial finance brokers, commercial insurance brokers, solicitors, financial planners and business advisers.
If your clients own companies, employ key people, hold commercial borrowing, have shareholders, give personal guarantees or rely heavily on one or two people, a business protection review may be valuable.
When to introduce us
A client takes commercial borrowing
A director gives a personal guarantee
There are multiple shareholders
One person drives revenue or operations
A business has no succession plan
A company wants tax-efficient life cover
Working In Partnership With Top Insurance Providers
We work with a panel of providers including some of the most respected names and biggest brands in the UK insurance industry.
Start a professional conversation
If you work with business owners and would like a trusted specialist partner to support your clients, we would be pleased to have a conversation.
Complete the form and we will be in touch within 24 hours.
Des Richards
Alliance Advisory Services
Business Protection Specialists